If you’re one of the designers over at Parachute, chances are your type is worth a lot of money. Towards the end of last month, the fine folks at this Greek based type foundry had the honor of winning the award for Original Typeface at the 2008 European Design Awards for its creation of Centro Pro, a superfamily of fonts containing three full families, with a total of over 40 fonts between them.
The typeface is celebrated for its “invisibility,” which essentially translates to its great legibility, an achievement that is particularly important because this quality has been maintained across each of the three flavors it comes in. Creating one typeface that can operate in the realms of Serif, Sans Serif and Slab Serif while bearing a strong resemblance to one another yet maintaining distinctive features is no small task, especially when each has to be equally legible. It’s no wonder then, that they received this award.
What probably will raise some eyebrows is the price tag: $2900 US Dollars for the entire superfamily, or about $966 USD for each individual family.
tagged with: type design, typefaces, value