If you’re one of the designers over at Parachute, chances are your type is worth a lot of money. Towards the end of last month, the fine folks at this Greek based type foundry had the honor of winning the award for Original Typeface at the 2008 European Design Awards for its creation of Centro Pro, a superfamily of fonts containing three full families, with a total of over 40 fonts between them.

The typeface is celebrated for its “invisibility,” which essentially translates to its great legibility, an achievement that is particularly important because this quality has been maintained across each of the three flavors it comes in. Creating one typeface that can operate in the realms of Serif, Sans Serif and Slab Serif while bearing a strong resemblance to one another yet maintaining distinctive features is no small task, especially when each has to be equally legible. It’s no wonder then, that they received this award.

What probably will raise some eyebrows is the price tag: $2900 US Dollars for the entire superfamily, or about $966 USD for each individual family.

It was drawn to my attention this morning that Seth Godin, marketing guru extraordinaire, had posted up this short list of points for his readers to keep in mind when setting up type in their documents. I thought that for people who aren’t designers already, (and without getting into a huge lesson on the principles of typography) this was a pretty solid list. The original article can be found here.

If you’re an aspiring typographer, or just anybody who might like to tighten up the look of their documents or posters they make at home, definitely give this list a go-over. As for the designers out there in the crowd, if you can think of anything you’d add or change about this list, leave your thoughts in the comments.

*now with bonus content (see bottom)

A key to understanding anyone is to not only understand their likes, their history, and the way they go about doing things, but their dislikes as well. In this corner: graphic design. And in the other corner: Comic Sans.

Designers who are reading this may already be experiencing a rise in body temperature and a slight vibration in their forearms - what you feel is your blood beginning to boil. The unfamiliar are either a) entirely confused at this point or b) recognize “Comic Sans” as the word they selected from the “fonts” menu the last time they sent their mom an email.